Brand protection online

Where the copies actually appear

For most brands the first imitator is not a factory. It is an account on Instagram or TikTok, a seller on Amazon or Mercado Libre, or a domain that looks close enough to yours to catch traffic. The damage is diffuse and fast, and by the time it is visible in your numbers it has been running for months.

Platforms will act on these, but they act on rights, not on complaints. A takedown backed by a registration number is processed; a message saying the account is copying you is not.

What makes a takedown work

Every major platform has an intellectual property programme with its own form, evidence requirements and escalation path. The notices that succeed identify the registration, map it to the specific listing or post, and stay inside what the right actually covers. Overreaching gets the whole notice rejected and can expose you to a counter-notice.

This is also where the scope of your registration shows up: a takedown can only reach the goods or services your mark is registered for, which is the practical reason classification is worth getting right at the start.

What we do

• Document the infringement properly, with dated evidence that survives the listing being deleted.
• File takedown notices on social platforms, marketplaces and app stores, and follow them through escalation.
• Handle counter-notices and repeat offenders who return under a new account.
• Send cease and desist letters where a letter is more useful than a takedown, and advise when it is not.
• Move to infringement proceedings before IMPI when the conduct is organised rather than opportunistic.

If your mark is not registered yet, that is the first conversation, because without a registration there is very little to enforce.